Creating a Simple New Product
Is it the right time for you to create a new product? Sometimes you feel like you're ready for a fresh injection of energy to your business, you see a need your clients have, you want to provide a new way to work with you or perhaps you can't work with your clients in your usual way and creating a digital product your clients would find useful is a win-win for them AND you.
In this episode, we look at four steps you might work through to create a new product.
1 - Pay attention to what your clients genuinely NEED.
Get curious. You might notice a particular theme or issue coming through in multiple sessions. You could pay attention to what your clients/audience respond to with more enthusiasm on social media, an article you write, a podcast interview or episode you do or a particular newsletter topic or theme that gets more opens or replies. See if you can figure out the core problem that is being highlighted that you can help with.
2 - What tools do you have in your toolkit that can help solve the problem you identified?
What processes, tools, techniques, ways of thinking etc would you use to solve the problem you identified?
3 - What is the best format to support your clients to get the results or change they want?
It might be one or two hour online workshop, a series of very short videos, audios and workbooks, a short e-course where you go through a process, a package of sessions (if you don't want to go digital right now, or the problem you identified would currently be better served in a personalised way) or a kit - which was the best option for me.
4 - Choose the name.
It's tempting to choose a fun, clever name you like but you'll likely make things a lot easier for your clients AND you if you choose a title that is as clear as possible on what you get and the benefit to your clients. Making it about them and their needs rather than your own desire to be creative can make it a lot clearer for your clients. You know what they say: a confused mind doesn't buy. So make it clear. This can make your marketing easier too - you don't have to spend so much time explaining what exactly your product or the benefit actually IS!
If you break down the name Launch Success Kit, it clearly tells you: it's designed to help you with your launch, it speaks to a desired outcome of success and it's a "kit" which gives you *some* idea of the format before you even read about what's included. My first idea was: Launch Alignment Kit. Even though *I* liked it, do YOU most want an "aligned" launch or a "successful" launch? Ultimately I AM helping you create alignment in your launch but what my clients actually WANT is a successful launch and the tools in the kit absolutely support that.
You can read all about my new Launch Success Kit here: alignandattract.com/launch-success-kit
Find the episode on Kerry's website at http://alignandattract.com/blog/28
I'd love to hear about any new product ideas you get! Share with me on Instagram or Facebook.
Subscribe to the podcast here: alignandattract.buzzsprout.com
I mention using a keyword planner, there's one in google ad words (you don't need to be paying for ads to access it but this link may to work if you don't have an account): https://ads.google.com/aw/keywordplanner/home